Creative Thinking Quotes from Luke Sullivan's book - Hey Whipple Squeeze This
I have been taking an
art direction and typography class to satisfy an elective requirement for
a master’s I’m pursuing. The text is by
Luke Sullivan entitled Hey Whipple, Squeeze This. There are many things I could say about it,
however, I am just going to share some quotes.
I had a difficult time curating these, as there is least one per
page. What’s more, Sullivan mentions
other books he’s read which I’d love to get into, maybe after the thesis. Anyway, enjoy!
“Look for polarities.
Where you find them you will also find tension. And where you find tension, you will find
creative sparks.”
“ ‘Ask a better question.’ By that he means a question to
which you don’t know the answer. He
likens it to ‘placing the solution just out of your reach,’ and in answering
it, you stretch yourself.”
“I’m serious.
Creativity is exactly like washing a pig. It’s messy.
It has no rules. No clear
beginning, middle or end. It’s kind of a
pain in the ass, and when you’re done, you’re not sure if the pig is really
clean or why you were washing it in the first place.”
“The best answers always arise out of the problem itself.”
“Woody Allen says, ‘If you’re not failing every now and
again, it’s a sign you’re not doing anything innovative.’ “
“When forced to work within a strict framework, the imagination
is taxed to its utmost and will produce its richest ideas. Given total freedom, the work is likely to
sprawl.”
Ok that’s it for now.
I’ll come back with some more later.
Cheers,
Devin
